In today’s vast array of internet happenings, a successful website nearly always requires a blog, some social media efforts, and lots of TLC. Blogs are especially important for many reasons.

First, they create an atmosphere in which you can communicate with customers, potential clients and visitors more informally. Although formal communication has its place, communicating complex information and ideas in a way that sparks curiosity requires creativity. A blog can help you bridge that gap by allowing you to tackle important issues independently and express your ideas in a way that mass readers can grasp easily and quickly. To not do this is to risk them moving on to another site that does.

Second, search engines love blogs. They keep the internet fresh with continually updates of information and ideas, and they push community interaction by offering topics and ideas that spark debate and discussion. A blog is most certainly going to be considered significant by Google before a static website will.

Third, by keeping information on your site fresh and lively, you encourage repeat visitors. Add repeat visitors to new visitors to the site, and soon you have a nice traffic flow that engages new and returning visitors alike.

Forth, a blog can show potential clients your expertise, and how you handle certain topics that may be of interest to them. This is especially important in the service sector. In the retail sector, a blog provides an opportunity to offer reviews of products (including your own) and show readers that you are providing unbiased (or at least only partially biased) information so they can trust your products and your company.

And lastly, blogs are a significant way to obtain much needed back links that help to catapult your page rank. Good bloggers link with one another, keep track of discussions back and forth, and encourage cross-link community-type organization that is very useful in helping your site move up the search engine pecking order.

These days when developing new websites for clients, I almost always recommend first a blog, which ties to significant static pages of information. Tying your blog site with your static pages can also help your overall rank, and move your company position up in search engines.