Today’s new media markets allow even the smallest businesses to get in on the action. What’s hot today? Podcasting!

If you are not familiar with what podcasting is, here’s an official definition from the Wikipedia.org website: a series of audio or video digital-media files which is distributed over the Internet by syndicated download, through Web feeds, to portable media players and personal computers.

In layman’s terms - it is an audio recording that is made available to internet users through websites and other digital outlets.

For many, an audio cast is a fun, simple way to enjoy retrieving information that is important to them. Some people just don’t like wading through the mountains of text, Read the rest of this entry »

This tip is specifically for all the bloggers out there. If you have a web blog, like WordPress, installed on your website, then you will want to be sure to tag each of your blog posts with relevant key words.

Although at first blush it may appear that this effort is just a waste of time, in the long run, you will be developing category and key words strength for your blog site. Each time you use a key word or phrases that corresponds to your chosen meta tags, it adds to the reliability of your web content. Search engines check this, and often your page rank can be improved by tagging appropriately.

These tags are used for numerous purposes. Not only will the tags be embedded into your blog page, but Read the rest of this entry »

First, for those who are not sure what AdSense is, AdSense ads are the little Google text links (you can offer graphic links now too) that web pages display to entice browsers to click on an advertising link to another web page. The AdSense user (your web page) gets revenue each time someone clicks on one of these links from your page (it isn’t much so don’t get too excited).

But the reason to use AdSense on your page is not for the revenue. You add these links to your web site because in order to help you serve Google ads to your page, Google has to first index your entire site!  I’ve not heard of any “proof” that AdSense users get preferential treatment, but does it certainly won’t hurt! And, you might make a few bucks in the process.

For more information about how to add AdSense links to your page, see the AdSense discussion forum.