Not all social media development efforts are destined for Facebook greatness, but by not losing site of the needs of social media users — particularly their need to feel heard and listened to — a businesses social media development efforts are far more likely to succeed.

How much is one Twitter follower worth? In the race to be the best at monetizing social media applications many creative ideas are coming out of the woodwork. One of them, developed by the folks at TwitterCounter.com, is the concept of charging for featured, or sponsored advertising on a high traffic site.

In this case, [...]

Many are fairly comfortable with the Internet and how to find information they need online, but when it comes to marketing in a social media world they are at a loss. Many of my clients admit that their teenage children could probably do a better job of marketing their business online than they could.

According to a USA Today special health report, there is a way to take advantage of today’s technology to improve your health, and it doesn’t include popping any purple pills! Instead, researchers at Harvard Medical School and the University of California-San Diego have found that people involved in online social networks tend to be happier.

While social media in politics reached historic heights this election year, don’t expect speechwriter Jon Favreau to be singing its praises anytime soon. Favreau, 27, was expected to be White House Director of Speechwriting for the Obama administration, but a recent photo posted to his Facebook account, showing him fondling a life-size cutout of Secretary [...]

Confident Writing Coach Joanna Young has hit upon a successful and well received method of engaging her readers. Her site, confidentwriting.com, invites visitors to join group writing projects that she designs. Writers then write their own blog post based on the writing project guidelines and link their post from her website.

Efforts like these are the [...]