Many are fairly comfortable with the Internet and how to find information they need online, but when it comes to marketing in a social media world they are at a loss. Many of my clients admit that their teenage children could probably do a better job of marketing their business online than they could.

Confident Writing Coach Joanna Young has hit upon a successful and well received method of engaging her readers. Her site, confidentwriting.com, invites visitors to join group writing projects that she designs. Writers then write their own blog post based on the writing project guidelines and link their post from her website.

Efforts like these are the [...]