Titles can be a rich way to bump your traffic. Do a Google search for any of the phrases or key words related to your site. Look at the top 10 results and think about how compelling the titles are. Do they make you want to click on them to see what the page is about?

Good website page titles will be optimized for both humans and search engines, so the text should be quick, crisp and compelling, just like the content on your page. But titles have the added importance of being the very first thing many people will see before visiting one of your pages.

After you’ve researched some of the better page titles, rewrite them to fit your website’s needs. Make improvements if possible, and combine lessons from several pages into “super titles” for all your web pages.

You can do this for all the tags on your web pages as well, including meta tags, ALT tags, and heading tags.