Today’s new media markets allow even the smallest businesses to get in on the action. What’s hot today? Podcasting!

If you are not familiar with what podcasting is, here’s an official definition from the Wikipedia.org website: a series of audio or video digital-media files which is distributed over the Internet by syndicated download, through Web feeds, to portable media players and personal computers.

In layman’s terms - it is an audio recording that is made available to internet users through websites and other digital outlets.

For many, an audio cast is a fun, simple way to enjoy retrieving information that is important to them. Some people just don’t like wading through the mountains of text, Read the rest of this entry »

The Pay Per Click (PPC) markets have generated quite a level of wealth the past few years. PPC ads can now be added to nearly any type of digital content there is, including mobile, RSS feeds, dynamically in the middle of content, as well as the typical text ads we are used to seeing on the side of nearly every website we can think of. If you plan to jump into the PPC world, however, you must be sure to plan your campaign well or the results will be unsuccessful.

Google AdWords allows you to choose locations for your ads to appear (they call it “positioning”) either based on a website URL you provide, or recommended sites based on key words and phrases. You will want to research websites where your target market network often. These are the sites for you to focus your PPC efforts on.

Targeting locational advertising gets you results far faster as long as you know exactly what your message is and what target market your products or services will appeal to.  If you need a large branding campaign, or one that will reach any market, then specifying key words and phrases works better, Read the rest of this entry »

One important search engine optimization mistake made by novice web creators is hyperlinks on generic or unimportant content like “click here” or “see more”. Hyperlinks are special content, according to search engines, and should be considered carefully.

Content with hyper links, or even content that is bold or in italics, will get more consideration from a search engine when determining relevance of your page or for a particular search term or topic.

Listed below are the types of “emphasis” content search engines consider more important than other content on a page:

• content that is linked to another page on your website;
• content that is linked to an external page (though this could reduce your page rank if you have too many);
• content that is italicized;
• content that is bold;
• words that are included in any heading or subheading block.

To get the most out of a search engine crawl you must carefully analyze the content on your page and Read the rest of this entry »

This tip is specifically for all the bloggers out there. If you have a web blog, like WordPress, installed on your website, then you will want to be sure to tag each of your blog posts with relevant key words.

Although at first blush it may appear that this effort is just a waste of time, in the long run, you will be developing category and key words strength for your blog site. Each time you use a key word or phrases that corresponds to your chosen meta tags, it adds to the reliability of your web content. Search engines check this, and often your page rank can be improved by tagging appropriately.

These tags are used for numerous purposes. Not only will the tags be embedded into your blog page, but Read the rest of this entry »

In real estate, when asked what matters in buying or selling a home you’ll often hear this old adage: location, location, location.

Well your website “home” requires the same approach, but in this virtual environment the appropriate correlate would be content, content, content.

Original and interesting content cannot be stressed enough. But even good content isn’t enough; you also Read the rest of this entry »

Your domain name is something you will want to spend a bit of energy on. Your name choice is a permanent part of your business’ identity, so be sure to choose wisely. Some things to keep in mind when choosing a name:

1) Try to choose a name that will work well with both human visitors to your site, as well as search engines looking for key words on your pages.

2) Choose a name that is easy to remember and that is easy to express in advertising campaigns. If your business name is already established, using that name can work well unless there are potential syntax Read the rest of this entry »