Many of my clients excitedly call me asking “what about all this social media stuff, shouldn’t I be involved too?” What I inevitably reply is “Maybe”.

That might sound like a wishy-washer answer, but the fact of the matter is, it depends on the business, and the resources available to develop social media efforts.

Just like everything else, social media takes time and effort to develop. A business needs to analyze their needs, determine what markets they are trying to reach through social media, and then develop a solid plan that will most effectively reach these markets.

For markets involving 19 - 26 year olds and stay-at-home mom types and women ages 36-50, Facebook is the best networking community today. That doesn’t mean it will be tomorrow, however, and it doesn’t mean that you can just open a business Facebook account and Voila! your business is successful.

Instead it takes time and effort to build your account, add friends, get people interested in what Read the rest of this entry »

In real estate, when asked what matters in buying or selling a home you’ll often hear this old adage: location, location, location.

Well your website “home” requires the same approach, but in this virtual environment the appropriate correlate would be content, content, content.

Original and interesting content cannot be stressed enough. But even good content isn’t enough; you also Read the rest of this entry »

Titles can be a rich way to bump your traffic. Do a Google search for any of the phrases or key words related to your site. Look at the top 10 results and think about how compelling the titles are. Do they make you want to click on them to see what the page is about?

Good website page titles will be optimized for both humans and search engines, so the text should be quick, crisp and compelling, just like the content on your page. But titles have the added importance of being the very first thing many people will see before visiting one of your pages.

After you’ve researched some of the better page titles, rewrite them to fit your website’s needs. Make improvements if possible, and combine lessons from several pages into “super titles” for all your web pages.

You can do this for all the tags on your web pages as well, including meta tags, ALT tags, and heading tags.