Social media apps work but do your homework first

Many of my clients excitedly call me asking “what about all this social media stuff, shouldn’t I be involved too?” What I inevitably reply is “Maybe”.
That might sound like a wishy-washer answer, but the fact of the matter is, it depends on the business, and the resources available to develop social media efforts.
<a href [...]

5 tips for a successful website

I am sure you are reading this article because you want a professional website. If you have ever been to a “bad” website, you didn’t need an expert to tell you it was a bust. Maybe you didn’t know exactly why it was bad, but dysfunctional web sites tend to exhibit similarities that make them [...]