Many of my clients excitedly call me asking “what about all this social media stuff, shouldn’t I be involved too?” What I inevitably reply is “Maybe”.

That might sound like a wishy-washer answer, but the fact of the matter is, it depends on the business, and the resources available to develop social media efforts.

Just like everything else, social media takes time and effort to develop. A business needs to analyze their needs, determine what markets they are trying to reach through social media, and then develop a solid plan that will most effectively reach these markets.

For markets involving 19 - 26 year olds and stay-at-home mom types and women ages 36-50, Facebook is the best networking community today. That doesn’t mean it will be tomorrow, however, and it doesn’t mean that you can just open a business Facebook account and Voila! your business is successful.

Instead it takes time and effort to build your account, add friends, get people interested in what Read the rest of this entry »

I am sure you are reading this article because you want a professional website. If you have ever been to a “bad” website, you didn’t need an expert to tell you it was a bust. Maybe you didn’t know exactly why it was bad, but dysfunctional web sites tend to exhibit similarities that make them unlikely success stories.

For instance, have you ever visited a site and wondered “what are they selling anyway?” I know I have. I get frustrated with websites like these and quickly start my search again for a website that focuses on the information I was looking for.

A well designed website can either make or break your website success. The tips below will help you get Read the rest of this entry »