The Pay Per Click (PPC) markets have generated quite a level of wealth the past few years. PPC ads can now be added to nearly any type of digital content there is, including mobile, RSS feeds, dynamically in the middle of content, as well as the typical text ads we are used to seeing on the side of nearly every website we can think of. If you plan to jump into the PPC world, however, you must be sure to plan your campaign well or the results will be unsuccessful.

Google AdWords allows you to choose locations for your ads to appear (they call it “positioning”) either based on a website URL you provide, or recommended sites based on key words and phrases. You will want to research websites where your target market network often. These are the sites for you to focus your PPC efforts on.

Targeting locational advertising gets you results far faster as long as you know exactly what your message is and what target market your products or services will appeal to.  If you need a large branding campaign, or one that will reach any market, then specifying key words and phrases works better, Read the rest of this entry »