Not all social media development efforts are destined for Facebook greatness, but by not losing site of the needs of social media users — particularly their need to feel heard and listened to — a businesses social media development efforts are far more likely to succeed.

Confident Writing Coach Joanna Young has hit upon a successful and well received method of engaging her readers. Her site, confidentwriting.com, invites visitors to join group writing projects that she designs. Writers then write their own blog post based on the writing project guidelines and link their post from her website.

Efforts like these are the [...]

For years now web experts have been utilizing page views as the holy grail of web content metrics. If you find yourself still glued to your page view numbers, to the detriment of other traffic indicators, then my guess is you’re stuck in a page view rut, and your traffic isn’t growing as fast as [...]

Lately I’ve been getting a lot of questions from folks about social media and how it can help their small business. Social media may still seem like a “toy for the young” and something to do when you’re bored, but in reality these tools are fast becoming a significant element of small business success.

The video [...]

Many of my clients excitedly call me asking “what about all this social media stuff, shouldn’t I be involved too?” What I inevitably reply is “Maybe”.
That might sound like a wishy-washer answer, but the fact of the matter is, it depends on the business, and the resources available to develop social media efforts.
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Today’s new media markets allow even the smallest businesses to get in on the action. What’s hot today? Podcasting!
If you are not familiar with what podcasting is, here’s an official definition from the Wikipedia.org website: a series of audio or video digital-media files which is distributed over the Internet by syndicated download, through Web feeds, [...]