There is no question that charities and non-profits need monetary support in order to keep running. But these organizations need even more than that; they also need exposure – and the more eyeballs they can get on their website, the more chance they will receive monetary support.

The benefits of social media for your small business are numerous, but let’s review of few of the best reasons for incorporating social media efforts into your business plans.

Christy DeKoning, a contemporary Portrait Artist, has advertised her Facebook Fan page with the ultimate fan-based appeal — offering free artwork. Now this may seem like a minor effort, after all there are dozens of artists with Fan pages online, but Christy’s hook is unique in one way that makes her effort stand out above the others.

Not all social media development efforts are destined for Facebook greatness, but by not losing site of the needs of social media users — particularly their need to feel heard and listened to — a businesses social media development efforts are far more likely to succeed.

A survey of nearly 100 respondents recently asked the question “how do you see middle-aged women online?” The results were intruiging; many respondents indicated that the term “middle-aged woman” should not be associated with women who, according to these respondents anyway, should be in the prime of their lives.

The survey covers terminology and concepts surrounding women online, and attempts to find out what features women of middle age most want in a website devoted to them.

It seems that these days my teen age children teach me more than I teach them. As the Internet grows, and their interactivity with applications and games online grows with it, they run across marketing efforts that, typically, would be very easy for an adult to miss.
Take for example this recent find, FooPets. Now here [...]