The benefits of social media for your small business are numerous, but let’s review of few of the best reasons for incorporating social media efforts into your business plans.

Christy DeKoning, a contemporary Portrait Artist, has advertised her Facebook Fan page with the ultimate fan-based appeal — offering free artwork. Now this may seem like a minor effort, after all there are dozens of artists with Fan pages online, but Christy’s hook is unique in one way that makes her effort stand out above the others.

Not all social media development efforts are destined for Facebook greatness, but by not losing site of the needs of social media users — particularly their need to feel heard and listened to — a businesses social media development efforts are far more likely to succeed.

Ever since I began announcing to family and friends that I would be moving to San Francisco for a social media position I’ve been getting this tired old phrase, “why do you have to move, can’t you just do that from anywhere.”  After the first 1/2 dozen times I began to wonder just exactly what [...]