New contract proves social media connections work

For anyone questioning whether social media connections are advantageous, I have a success story! Today begins my newest contract with a San Fransisco start up that I acquired as a result of my social media efforts.
For anyone who has been following my blog you already know that I often post to a new citizen journalism [...]

Social media apps work but do your homework first

Many of my clients excitedly call me asking “what about all this social media stuff, shouldn’t I be involved too?” What I inevitably reply is “Maybe”.
That might sound like a wishy-washer answer, but the fact of the matter is, it depends on the business, and the resources available to develop social media efforts.
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Try podcasting to increase your site traffic

Today’s new media markets allow even the smallest businesses to get in on the action. What’s hot today? Podcasting!
If you are not familiar with what podcasting is, here’s an official definition from the Wikipedia.org website: a series of audio or video digital-media files which is distributed over the Internet by syndicated download, through Web feeds, [...]

Create a lively blog to increase site traffic

In today’s vast array of internet happenings, a successful website nearly always requires a blog, some social media efforts, and lots of TLC. Blogs are especially important for many reasons.
First, they create an atmosphere in which you can communicate with customers, potential clients and

How to develop competent PPC campaigns

The Pay Per Click (PPC) markets have generated quite a level of wealth the past few years. PPC ads can now be added to nearly any type of digital content there is, including mobile, RSS feeds, dynamically in the middle of content, as well as the typical text ads we are used to seeing on [...]

Use linked content to increase traffic to your website

One important search engine optimization mistake made by novice web creators is hyperlinks on generic or unimportant content like “click here” or “see more”. Hyperlinks are special content, according to search engines, and should be considered carefully.
Content with hyper links, or even content that is bold or in italics, will get more consideration from a [...]