My social media experiences over the past decade have allowed me to observe developments from multiple perspectives. From these experiences I’ve gleaned one significant consideration as you look to 2010 for your social media needs — technology is not King, the user is!
Many social media development efforts today appear to be suffering from tech-heavy focuses that in the end, could lose them their audience and their purposefulness. It is much the same affliction that the main stream media has experienced over the years — an overindulgence of self-purported purposefulness, and a lack of focus on the client-driven, audience-centered developments that put them on top to begin with. Although content is purported to be king in this digital day and age, it certainly cannot trump audience needs, wants and desires. To allow this to happen is certain death.
A perfect analogy for this amazing development is this: imagine a man realizes there is a huge demand for cashmere sweaters. Not just any sweater, but bright orange, pink and green cashmere Continue reading Social media development thoughts to ponder for 2010



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